A quintessential Gujarati often uses business terminologies in day-to-day life. In recent times, entrepreneurship and business has coloured the language to a great extent, so much so that it has become asmita or pride of Gujarat. The modern Gujarati language, as we know it today, is the outcome of centuries of social, political and cultural churning. Over the ages, Gujarati has embraced words from several global and Indian languages. Writer Achyut Yagnik, in his book ‘The Shaping of Modern Gujarat’, says the very concept of the state of Gujarat is based on its language - Gujarati. In his famous poem ‘Koni Gujarat’, he asks to whom does Gujarat belong? In the next verse, he replies that the place belongs to everyone who speaks Gujarati. Poet Veer Narmad played a crucial role in the formation of the idea of Gujarat.
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